CEO known for putting Social Security number in ads * FTC says ads were deceptive, overstated protections * CEO says new ads better clarify LifeLock services LifeLock Inc, which promises to protect consumers from identity theft, agreed to pay $12 million to settle claims by the Federal Trade Commission and 35 U.S. states that it overstated the value of its service. The FTC said on Tuesday the settlement bars LifeLock and its principals from making "deceptive claims" and requires the Tempe, Arizona-based company to take "more stringent measures" to safeguard the personal information of customers. The FTC said LifeLock has...
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